Welcome to “TBR Talks: Decoding Strategies & Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators.
TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs.
The Future of Consulting Services: AI, Fixed Pricing and Managed Services
Mon, 01 Jun 2026
TBR Senior Analyst Kelly Lesiczka shares insights into the shift being seen around outcome-driven engagements, how the personas and buyers of these consultancies will evolve over the next five years, and the divergence of SI-focused players and consulting-focused players.
IT Services Market Forecast: The Levers to Pull to Accelerate Growth
Tue, 26 May 2026
Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services.
Hitachi Digital & GlobalLogic: Combining Ecosystems and Marketing
Tue, 19 May 2026
Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services.
AI and the Workforce: Why Augmentation Is Winning Over Automation
Mon, 11 May 2026
Rob Kopel, Partner, AI Leader at PwC Australia, joins host Patrick Heffernan as well as TBR Principal Analyst Bozhidar Hristov and TBR Senior Analyst Alex Demeule to discuss practical delivery of AI solutions to clients. Rob shares his insights into how clients with more mature AI strategies are managing risks associated with adoption as well as where augmentation, rather than automation, makes sense in terms of cost efficiency.
The Playbook for AI Reinvention
Mon, 04 May 2026
Milan Cooper, head of Product at TWG AI, joins host Patrick Heffernan for a discussion on business process reinvention and implementation of AI-enabled solutions. Milan also discusses the critical role of top-down leadership, particularly starting with the CEO, in successful AI adoption and explains what makes TWG AI’s approach to using AI different from those of peers.
Federal IT: AI Adoption, Defense Spending and Projections for the Next 5 Years
Mon, 27 Apr 2026
TBR’s federal IT services experts discuss the current state of federal IT services and their projections for the next five years. The pair shares their thoughts on how the adoption and application of AI will impact federal IT companies overall and, subsequently, government spending, and whether a strong presence in the defense sector will become critical to the performance of IT services companies in the civilian sector.
The Framework for Successful AI Adoption Within Enterprise
Tue, 21 Apr 2026
Alan Flower, Global Head, AI Labs at HCLTech, discusses why AI represents a true inflection point on par with the internet, cloud and smartphones. Alan shares frontline insights from hundreds of enterprise AI engagements, explaining how organizations are moving beyond experimentation to large-scale deployment focused on productivity, simplification and growth — not just cost-cutting.
Why AI Is Fundamentally Reshaping Enterprise Operations
Mon, 13 Apr 2026
Sid Nair, Cloud Growth lead at Accenture Americas, joins host Patrick Heffernan and TBR Principal Analyst Boz Hristov to discuss why AI is fundamentally reshaping enterprise operations, shifting from a technology initiative to a business-led transformation. They unpack the critical enablers of successful AI adoption — including data readiness, governance, talent and change management — and explore how buyers are navigating complex purchasing decisions across ecosystems of partners and platforms.
Mobile World Congress 2026: AI, Trust and Sovereignty Reshape the Telecom Landscape
Mon, 06 Apr 2026
TBR Principal Analyst Chris Antlitz shares his top takeaways from Mobile World Congress 2026, including the growing importance of AI, sovereignty and trust in the telecom ecosystem. Chris digs into how telcos are positioning themselves as trusted stewards of data, the early-stage reality of agentic AI, and why sovereignty could emerge as a meaningful revenue opportunity.
AI Client Use Cases Done Right: Avoiding the Two Biggest Mistakes
Mon, 30 Mar 2026
Principal Analyst Boz Hristov joins Patrick to break down key insights from recent analyst events with Fujitsu, Infosys and PwC. They explore what companies are getting right — and wrong — in presenting client use cases, as well as why in-person engagement remains critical for understanding strategy, culture and execution.
